I recently saw a Dr. Pepper commercial that featured some singer doing his glamorous thing. It was clear that the assumption was the target audience would know who this star is and, knowing it, would be compelled to consume Dr. Pepper by the tanker truck load. Clearly, I am not in this demographic. Oh, I like Dr. Pepper just fine. But I don't have Clue One who the singer is.
And this made me think of my dad.
When I was but a child, Coca-Cola produced a commercial that really resonated with the young folks. So much so that many of you, based on this very general description, know precisely what commercial I'm talking about. In the ad, hundreds of young people of many nationalities and ethnic groups were standing in a field and singing about buying everyone in the whole world a Coke. I know I was eager to have a Coke bought for me. One time this ad was running when my dad was in the room and he made some remark about the song they were singing. I don't remember exactly what he said, but it was evident that he didn't know that it was a real song that had been adapted for Coke. My older sister and I were mortified that DAD DIDN'T KNOW IT WAS A REAL SONG! What was he doing with his time for heaven's sake? You know, besides working 40-60 hours a week, working on our car, working on the house, attending meetings at the office, and meetings at the church, mowing the grass, raking the leaves, shoveling the snow, and visiting his parents and his in-laws weekly and some other stuff.
Like my dad, I have come to learn that there is just no time for everything and one of the things I have largely let go of is awareness of current popular culture, i.e., the People magazine beat. I watch precisely one TV program, I listen to old music and most of the books I read are not current. I like stuff that stands the test of time.
Stuff like buying the world a Coke.